ACTIVITY

Higher education teaching

#higher-education

What do we offer?

We design taylor-made courses.
We always blend theory with real-time experimentation of concepts
Where appropriate, we take advantage of generative artificial intelligence solutions to accelerate skills acquisition, validate hypothesis, challenge participants and deliverables…

Typical pathway

Faculty team call

We discuss about the subject and students profile. We agree on the objectives and evaluation method.

Syllabus

We submit a syllabus to the school for validation of structure, ECTS, evaluation, tempo, etc.

Teaching

We share knowledge, review use-cases, practice and implement knowledge through projects in workgroup.

Assessment & feedback

We conduct an individual exam. Then, a business presentation is delivered by the workgroups.
We provide immediate feedback.

Subjects / Chapters taught to date in higher education:

  1. Marketing 1.0 to 5.0
  2. Strategic marketing, how to cascade corporate strategy into marketing-communication activities
  3. Business intelligence (BI) and data vizualization
  4. Web-marketing
  5. Search engine marketing, gaining visibility at a controlled cost…
  6. Generative (AI) search optimization, anticipate to gain visibility!
  7. Digital marketing techniques
  8. Generative AI applied to marketing-communication
  9. Content & relationship marketing
  10. Sustainability of a business? A growing concern that marketing – communication can fix
  11. User experience, a critical path to build a long lasting relationship and maximise lifetime value
  12. The (European) customer journey (incl. gamified role-playing)
  13. Conducting an omni-channel marketing-communication
  14. Phygital customer relationship management (incl. 360° multi-channel marketing automation)
  15. (geo)-targeting, big-data & privacy
  16. Sales communication B2B, B2Cand B2B2C
  17. Optimizing social media communication and social selling
  18. Managing the internationalisation stages of a business
  19. Inter-cultural insight to prevent faux-pas in sales activities
  20. Digital culture, a focus on history, present and future (Web 3.0 & generative AI focus)
  21. How to improve recruitment, applicant treatment, on-boarding, off-boarding?
  22. Optimise your employer branding to convince talents to join !
  23. Introspection methodology, hiring oriented
  24. Personal branding: maximise your attractivity
  25. International flows intelligence for export/import activities (gamified)
  26. Spirits workshop, a focus on variety of spirit with a 97% export market
  27. and more…

Hey!

Want to see how we can turn your students to pros?

Please contact us to know more about our higher-education teaching records, use-cases and possibilities.

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